Saturday, March 3, 2018

Hydropure campaign 




1 comment:

  1. Johnathan - the photo composites really are great, and look done to me. If anything was going to change, it would be to increase the contrast between the type and the background. There are a few options, including changing the color of the type and/or size to increase readability. The small type, being turned on its side, probably needs to simply be white. Have you tried this? I love the color of the heading, because it unifies so beautifully with the image - so I wouldn’t suggest changing the fill on those letters, but would you consider stroking the letters with a small pt size of white?

    The DC in the logo, currently, is the only place to use white type. And it works against the background. So… try using white in different ways to experiment with increasing the contrast.

    Nice project.

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