Saturday, February 24, 2018
Jay Buckley's Tour Brochure
This is a mailer I did for the Jay Buckley's tour. I wanted to make a pocket size brochure, which then transform into a poster. This brochure is for targeted towards families who love to travel and also loves baseball. I did make a few changes from the original by; making the font more readable and changed around the layout so that images are clearer. I do feel like I can make this much better so I am looking forward to your feed back. I also included an example of how the brochure is folded. Have a good weekend!
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Jamaal - I can see how this is targeted towards an audience that wants to take advantage of the Tour to do some sightseeing along the way. In some cases, this may feel a bit over full - and hard to read because of it. OR - maybe the type is too large for the size of the page, and reducing it (yet using a bold small font) would help you gain some needed space on the pages to integrate some negative space. I hope you are using a grid, with margins set to help align elements as well as introduce some calm framing around the edges.
ReplyDelete1. Cover - great. I see no need for changes here unless you need to add the Jay Bucket Tours blurb. I’m unclear of how, after folding, this will allow us to see that part of the back side… which you seem to indicate is possible in the photos??
2. Back cover mailing panel info - this should appear just like the one recently posted, check it out.
3. I need to proof this carefully - so please, after making the next set of changes, print this in b/w so I can read it. I already see some issues I want to point out.
4. Page 2 Top 5: Consider outlining the heading with white, which will allow us read it against the photo better. Things to Do… really can’t read what is there. Do you need the information? If so - remove background photo and run a colored box to hold the list. If you don’t really need it… and feel like the image is more important… just use the image.
5. This is a big suggestion… consider using a condensed sans serif for the body copy, some font that will be bold enough when small to be very readable. This is going to help with your space issues I think and allow you to use all caps when you want to emphasis something (like the day and dates of the games) in a more economical way. You need a font that is more compact, allowing you to chunk the type with a bit more neg space around the different sections. And one that offers italic, bold, semi-bold, etc… a number of faces to help you use just the right styling.
6. Whenever you can - merge the boxes that hold information that belongs together. An example of this is the yellow box with Miami Beach Convention Center AND the white box directly below it. Can you put them together? Pulling them apart is complicating the design unnecessarily. There is so much to look at in your design, spending time unifying sections (chunking information together that the reader needs to read together) would really help the readability of the project. Remember Visual Hierarchy - where is your focal point, and how can all the other elements on the page support that. you have quite a few competing focal points on these panels.
7. Backside - I really like this idea. I’m wondering if the Jay Buckley contact information could actually sit elsewhere in a more readable way. Either reduce it and actually wrap (warp) it around the ball… or simply place it down in a box in a corner of this somewhere. The ball is moving into the format from the edge towards the logo. This is a good, clever idea. But… the type seems to sit on top of the ball stopping that illusion. Sadly.
Can’t wait to see what happens next!